About Us
Toyota of Laredo
Serving South Texas with Excellence Since 1956
Toyota of Laredo is proud to be part of the Powell Watson Motor Family, a trusted name in the automotive industry for nearly seven decades. Founded in 1956 by W.R. (Bill) Powell Jr. and Horace E. Watson Jr., Powell Watson Motors Inc. began with Oldsmobile, Cadillac, and GMC Truck franchises, serving the Laredo community from its original downtown location—now home to The Laredo National Bank.
A Legacy Built on Growth and Innovation
Our journey began with the acquisition of the former Jack Guerra Motor Company, forming Mims-Powell Motor Co. Shortly after, Horace E. Watson Jr. bought out additional partners, establishing what is now known as Powell Watson Motor Inc. The dealership relocated to the corner of Washington and Covent, where it expanded its lineup to include the Studebaker franchise.
As the automotive industry evolved, so did we. Even after Studebaker ceased production, our commitment to growth remained strong with the addition of new leadership, including Jimmy Jones, who helped guide the organization forward.
The Oldest Toyota Dealership in Texas
In 1966, Powell Watson Motors proudly acquired the Toyota franchise, marking a major milestone in our history. By 1974, the dealership transitioned from its downtown roots to continue expanding and better serve the community.
Today, Toyota of Laredo stands as the oldest Toyota dealership in Texas, delivering over 50 years of exceptional service to drivers across South Texas. Our longevity reflects our dedication to quality, trust, and customer satisfaction.
Your Trusted Source for Genuine Toyota Parts
At Toyota of Laredo, we specialize in providing genuine OEM Toyota and Scion parts to ensure your vehicle performs at its best. Whether you're completing a repair, tackling a restoration project, or simply maintaining your vehicle, we make it easy to find exactly what you need.
Our online parts store offers intuitive tools that put you in control—helping you quickly locate the right parts for your specific model.
Our Commitment to You
We believe great service starts with listening. Our team is dedicated to understanding your needs and delivering the right solutions every time. When you choose Toyota of Laredo, you can expect:
- High-quality OEM Toyota & Scion parts
- Expert support from knowledgeable professionals
- A seamless and user-friendly online shopping experience
- A legacy of trust built over generations
Driven by Tradition. Focused on the Future.
For decades, Toyota of Laredo has been a cornerstone of the South Texas automotive community. As we look ahead, we remain committed to delivering the same level of excellence, reliability, and customer-first service that has defined us since 1956.